Strategy

Setting the right goals and knowing your customer is key to creating a successful strategy

Online Marketing Strategy

Online Marketing Communications Strategy is not only about direction, its about the right direction that will help steer the goals to success. Whether its lead generation, sales revenue, brand awareness, service time reduction. Constructive decision is needed to ensure the right communication mix is in place to support the strategic goals.  Do you implement social media or mobile or banner advertising and mailings? Depends where your target audience lives, depends on budget, depends on many factors. Cyzoom puts every aspect into perspective without you having to jeapordize your investments. If there is no return we will simply advise not to carry out the activity. We will look at the strategy needed to create the best mix  for your product/service, target group and objectives.

Strategy Steps - Cyzoom can help you think through the process:

Situational Analysis: Know your customers and competitors and more

• Do you have a database of customers from which you can build upon
• Research what your customers want - co-create ideas with them
• Have you got your segment target in place and persona’s within those markets. This will help target your message with more meaning
• What is the competitior landscape like - competitor analsysis on SEO strengths, site analysis, social media presence etc,
• Internal stakeholder analysis - co-create to get buy-in
• Where are you in terms of current metrics

What are your goals:

• Corporate/Regional Goals
• Branding/Messaging
• Revenue
• Cost Reduction
• Improved site process flow
• Internal process improvement
• Product Launch
• Sales lead generation
• Career applications
• Know your customers and interact with them

How are you going to achieve your goals/get your message across? (tactical marketing)

• Web - Are you using the web in a targeted way and is it being used as part of a good mix?
• Mobile - Application or mobile site; or both?
• Social Media - The demand for social, transparent and informal way of communicating to your customers, peers or community is here. Gone are the days of formality, closed doors. Some people may see it as a hype and some people see it as a time consuming tool, but it only makes sense to be social if you have a strategy and guidelines. We can help you think through the possibilities of using social media for your business and what return it could potentially bring you (or not).  Social media is another channel of communication and if your customers are there and you have the resource/budget – go get them. It needs to work for you in the right mix of tools.
• Banner Advertising
• Direct eMailing
• Search Engine Management
• Other New Technologies
  • Layar
  • 3D
  • Web 3.0

Do you have the resources, tooling and budget in place

• Does your CMS system fulfill the needs as expressed by your strategy
• Do you have the metrics in place for measurement
• Do you have the right people in place
• Does the budget support your ambitions

Planning

• Plan in place?

What will be your measure of success?

• KPI’s  - Page views, no of sales transaction, call center contact reductions, increased downloads, brand awareness….and the list goes on. We can walk you through all the relevant KPI’s that will make your company effective and focused. Contact us and we’ll call you back.
• Does your company have a review and optimisation process in place?

Are you doing the right thing?

How to convince yourself and management you are doing the right thing is to create a Business Case for your Marketing Strategy. Its not always straight-forward but based on years of experience we can give you a ball-park indication of your costs and benefits whatever it is you are looking for.

Cyzoom helps with all aspects of Online Marketing & Communication Strategic Advice, in addition to Business Innovation and Growth strategies. Contact us for an open discussion on your strategy and how you are getting the most out of it.